I earned my Bachelor of Arts (Graphic Design) degree from Curtin University of Technology (Perth, Western Australia) in 2011. I am most passionate about strategic Branding, all things Print and Typography. During my study and industry experience, I have learned about the importance of branding including brand positioning and marketing and how these could influence its performance. It has always been my pleasure to produce a creative solution that not only pleases the aesthetic point of view but also delivers the brand promises to the right target audience.
As a kid I grew up with a strong learning desire and became an observant. The 3 words that best describe my personality and characters are:
passionate, persistent and perseverance.
I'm passionate and therefore enjoy doing what I'm best at; I'm persistent in making dreams come true; and I'm persevere for I know that hard work is the key to success and there is always a room to grow.
Other than design I have a flair for all things fashion, enjoy a cup of freshly brewed coffee, love desserts and most of all I'm passionate about travelling, meeting new people and discovering new things.
-
Branding
Paperi & Co.
Branding for Paperi & Co., specialising Invitations and Paper Goods.
-
Stationery / Invitation
Bridesmaid Card
A special way to ask the lovely bridesmaids to be a part of the big day.
-
Rebranding
Samuel Goh Photography
A rebranding project for Samuel Goh, a wedding photographer
-
Website
LOVEIS Productions
A new makeover for LOVEIS Productions' website
-
Rebranding / Collateral
LOVEIS Productions
Established in 2008, LOVEIS Productions specialises in wedding cinemathography and has a vision and mission to define love
-
Wedding Invitation
Rebecca & Jonathan
Rebecca & Jonathan are tying the knot in December. Based on the all things glamour theme, here is the wedding invitation in black, white and silver
-
Rebranding / Stationery
UD. SANJAYA
A rebranding of a food manufacturer and distributor located in Indonesia
-
Branding
SCOOP
A branding project for a gourmet ice cream cafe for those young target audience who take ice cream seriously!
-
Branding / Stationery
OBERT OTHMAN
The project is to design a brand identity, business collateral and annual report for an investment banking company
-
Branding / Packaging / Pattern
Rococo
ROCOCO is an upper class womenswear boutique located in Subiaco, Perth. Its branding emphasises on the femininity and exclusivity of the boutique
-
Campaign Collateral / Invitation
Perth's Fashion Festival 2012
This is a self initiated brief to design a campaign for Perth Fashion Festival 2012 and taking an inspiration from the famous quote of "fashion is art"
-
Branding / Publication
Azure Apartments
The project is to design a branding and brochure for a world class riverside apartment located in East Perth, Western Australia
-
Publication / Internship
ELLE Magazine
These are some of the work that I have done during my 3 months internship at ELLE Magazine Indonesia
-
Campaign Collateral / Collaboration
Beaufort Street Festival
This was an exciting collaboration with a fellow graphic designer, Benjamin Siero. The aim was to promote the artists exhibiting on the festival
-
Art Direction / Publication
Perth's Fashion
The Perth's Fashion Book is a self-initated and directed project to design a documentation of Perth's fashion streetwear
