This is a self initiated brief to design a campaign for Perth Fashion Festival 2012. Taking an inspiration from the famous quote of "fashion is art". PFF 2012 campaign is based upon this concept; combining the origami technique to create an interactive design.

The abstract pattern is created using different water colour inks to portray the Spring season when the festival is happening. The format of the program book is also based on the origami based but in a simpler folding to enhance the practicality for the users.

(All photographs are self taken and directed)