This is a self initiated brief to design a campaign for Perth Fashion Festival 2012. Taking an inspiration from the famous quote of "fashion is art". PFF 2012 campaign is based upon this concept; combining the origami technique to create an interactive design.
The abstract pattern is created using different water colour inks to portray the Spring season when the festival is happening. The format of the program book is also based on the origami based but in a simpler folding to enhance the practicality for the users.
(All photographs are self taken and directed)
Paperi & Co.
Branding for Paperi & Co., specialising Invitations and Paper Goods.
Stationery / Invitation
A special way to ask the lovely bridesmaids to be a part of the big day.
Samuel Goh Photography
A rebranding project for Samuel Goh, a wedding photographer
A new makeover for LOVEIS Productions' website
Rebranding / Collateral
Established in 2008, LOVEIS Productions specialises in wedding cinemathography and has a vision and mission to define love
Rebecca & Jonathan
Rebecca & Jonathan are tying the knot in December. Based on the all things glamour theme, here is the wedding invitation in black, white and silver
Rebranding / Stationery
A rebranding of a food manufacturer and distributor located in Indonesia
A branding project for a gourmet ice cream cafe for those young target audience who take ice cream seriously!
Branding / Stationery
The project is to design a brand identity, business collateral and annual report for an investment banking company
Branding / Packaging / Pattern
ROCOCO is an upper class womenswear boutique located in Subiaco, Perth. Its branding emphasises on the femininity and exclusivity of the boutique
Campaign Collateral / Invitation
Perth's Fashion Festival 2012
This is a self initiated brief to design a campaign for Perth Fashion Festival 2012 and taking an inspiration from the famous quote of "fashion is art"
Branding / Publication
The project is to design a branding and brochure for a world class riverside apartment located in East Perth, Western Australia
Publication / Internship
These are some of the work that I have done during my 3 months internship at ELLE Magazine Indonesia
Campaign Collateral / Collaboration
Beaufort Street Festival
This was an exciting collaboration with a fellow graphic designer, Benjamin Siero. The aim was to promote the artists exhibiting on the festival
Art Direction / Publication
The Perth's Fashion Book is a self-initated and directed project to design a documentation of Perth's fashion streetwear