SCOOP is an ice cream cafe targetting young dessert lovers who want to take their dessert experience up a notch with gourmet ice creams and drinks. To deliver SCOOP's brand proposition, the brand strategy that I have implemented is based on the point of view of an ice cream cafe as a place to hang out and have conversations with friends and family. As a cafe that has the potential to grow and bring more menus to the table, the collateral was designed to enable its branding to continuously be developed whilst the brand grows.